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5 Things You Gain With Continuous Testing

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The IT marketplace is competitive; well, which industry isn’t? While application delivery at speed is essential, ensuring the right customer experience is critical. One bad experience could cost organizations its customers and the associated revenue. The answer lies in offering higher quality, faster, and at the right time. Continuous testing enables all of these and more.

Continuous testing is a concept that advocates testing applications early into the software development lifecycle and as often as possible. Testing applications continuously improves the feedback related to a bug and minimizes the business risk associated with it. It is an integral part of the DevOps process for teams to work cohesively and ensure quality.

According to a report by Marketsandmarkets, the continuous testing market is expected to grow from USD 1.15 Billion in 2018 to USD 2.41 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 15.9% during the forecast period. 

If you are wondering why you should get on the continuous testing bandwagon, here are five reasons.

Better Feedback, Better Product

The product quality primarily depends on how well the feedback loop between development and testing teams works. When not tightly coupled, an inefficient feedback loop results in slippage of bugs into production, impacting quality, costs, and customer experience. 

With continuous testing, the QA team offers actionable feedback to the development team, fixing bugs beforehand, thereby delivering higher quality. Risk-based feedback using a continuous testing solution also helps developers make smarter test decisions regarding when and how to release new changes. 

Faster Releases, Faster Time to Market

Automated continuous testing ensures rigorous and constant testing of the applications, enabling error resolution on the go. This facilitates the development teams to deliver higher quality products faster, resulting in faster time to market. Furthermore, you can be assured that the quality and timely delivery of the application is consistent.

Improved Test Coverage, Improved Quality

According to World Quality Report 20–21, code coverage by test is the primary parameter testers use to assess the automation solution’s quality of applications and efficiency. Since continuous testing helps you identify potential bugs right from the beginning of the development process, you get more room to expand the breadth of testing. With an efficient test automation solution, your test automation coverage can extend over 95%.

Reduced Bug-fixing Cost, Reduced Effort

Did you know that the bug-fixing cost in production is 100x more than in the requirements gathering phase? In simple terms, if a bug-fixing effort costs $100 in the requirements gathering phase, it costs $10,000 to be fixed when found in production. Since continuous testing helps you identify bugs in every stage of the development life cycle, the number of bugs exponentially reduces. Therefore, you achieve high cost and effort savings associated with it. According to a report by Forrester, adopting continuous testing reduced test engineers’ effort by 80% and saved $13M in testing environment infrastructure. 

Increased Agility, Increased Confidence

In the rapidly changing IT ecosystem, being more agile is a superpower (well, almost). True agility means your team can accommodate customer feedback or market changes quickly. Being more agile also means giving your team the room to explore newer and better arenas. Continuous testing is an enabler of this agility. And in turn, the reason for your increased confidence in applications. 

One of the primary requisites to achieving all of these is choosing the right test automation solution. Avo Assure has enabled teams to perform continuous testing with its intelligent, no-code, and heterogeneous capabilities. Like this Fortune 500 manufacturing company, which increased its revenue stream by 8% through continuous testing and continuous delivery. If you want to discover how Avo Assure can benefit your business, schedule a live demo today. 

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